Objective
Mass Reach, Impact and Longevity in the market
Mass Reach, Impact and Longevity in the market
We want the effect of the campaign to seem as though BNZ are everywhere: in the CBD on premium sites, at on-ramps for high use motorways and reaching out to the suburbs as well as the Airport.
The happy family scene depicted on the creative, with kids and animals, gave the creative a positive feeling with human and family appeal. The simple slogan “Great things come from being good with money”, encourages people to look after their money so it looks after them.
