Campaign

Bank of New Zealand 2019

Jan - 2019
Product
  • Digital Billboards
  • Billboards
  • Airport
Features
  • Strong, simple creative
  • Minimal copy
Category
  • Finance

Objective

Mass Reach, Impact and Longevity in the market

Approach

We want the effect of the campaign to seem as though BNZ are everywhere: in the CBD on premium sites, at on-ramps for high use motorways and reaching out to the suburbs as well as the Airport.

Execution

The happy family scene depicted on the creative, with kids and animals, gave the creative a positive feeling with human and family appeal. The simple slogan “Great things come from being good with money”, encourages people to look after their money so it looks after them.

Nelson St Digital
Nelson St Digital
Parnell Digital
Parnell Digital
Greenlane Digital
Greenlane Digital