Campaign

ANZ

Jun - 2020
Product
  • Digital Billboards
  • Billboards
Features
  • Seasonal messaging
  • Premium, high-impact site selection
  • Multi-format
Category
  • Banking and Finance

Objective

Increase reach and frequency of ANZ's 'Healthy Homes' campaign. Large format Out-of-Home was included to compliment the existing TV, online and social media campaign, reaching audiences when they are out and about.

Approach

To align with ANZ's premium brand positioning, and maximise impact and engagement, a selection of JCDecaux's most impactful, hero sites were booked for this campaign.

Execution

To coincide with the start of winter, ANZ ran seasonal specific messaging promoting their 'Healthy Homes' message. Creative ran from 7th June- 26th July across a selection of static and digital sites to increase reach and frequency and ensure campaign longevity.