To promote the launch of its 5G in February Vodafone used some of JCDecuax’s most iconic digital locations. Simple but slick creative drove strong brand association while still delivering a pointed and bold campaign message. Vodafone also very smartly leveraged the creative flexibility of digital to build relevance and call to action with the local community by incorporating special reference to the specific suburb where the screen are located.
The telco category has long been a big fan of out of home media, especially when considering big brand messaging and product launches. The synergy around how consumers receive outdoor messages and where they spend most time interacting with their mobile devises ensures really meaningful connections between the big screens they see and the small screens they use.