London’s legendary Piccadilly Lights has welcomed Twitter for the first time. The social platform has made its debut on the iconic advertising corner on 29 October, with a campaign that displays ‘big cultural moments in real time.’
From now through to the New Year, Twitter will splash gigantic hashtags, spectacular brand visuals and creative films across the large-scale screen. The sequences will be followed by Twitter’s first big 'cultural moment' – the much-anticipated final season of House of Cards, returning to Netflix screens from November 2.
The campaign was created and planned by Twitter in association with Ocean Outdoor which operates the Piccadilly Lights on behalf of Landsec.
It’s not the first time Twitter has showcased its news and real-time credentials. In 2016, the social media giant launched its #thishappened campaign that celebrated the ‘moments and memories that defined 2016’ and invited people to share their own experiences too.
Twitter UK's senior marketing manager, Viv Bowdler, says, "Piccadilly Lights is a truly iconic location and we've worked hard to come up with a campaign that does it justice."
Christine Baldwin, head of portfolio management at Landsec, adds, “Last week marked one year since we switched Piccadilly Lights back on following its digital screen makeover – and what better way to celebrate than with a brand that has sharing creative, digital content at its heart.”