When Netflix came to us to create an experiential campaign at JFK International airport, we were all-hands-on-deck to come up with one of the most engaging and impactful airport-advertising experiences ever.
The result? A huge, customised, interactive screen that invites people to select their favourite cuisine from a range of global destinations. The technology then took them on a food journey through their chosen gastronomic region and provided a teaser about the show and the chef featured on the Netflix episode.
Food brings the world together. So, an airport was the perfect choice of advertising destination and simultaneously took advantage of the fact that travelers have time to stop and engage.