New site addition to the SmartFrame Portrait Network

Feb - 2020


We are excited to announce the launch of our new SmartFrame digital portrait screen, bringing our SmartFrame network to six panels and extending the network’s coverage out to the North Shore.

A new, high-impact portrait site is located on Wairau Road, a busy arterial reaching traffic en route to the affluent North Shore suburbs, including Takapuna, Milford and Devonport.

This exceptional site is highly visible for passing traffic due to its in-front, elevated positioning. The portrait format means brands can easily adapt existing portrait creative, and digital capabilities give brands increased flexibility in creative messaging, with the opportunity to run messages that are reactive, tactical and location specific to drive consumer engagement and relevance. 

It is a powerful addition to the existing SmartFrame network, which ringfences the Auckland CBD targeting the most desirable demographics in key entertainment and shopping precincts including Epsom, St Luke’s, College Hill, Kingsland and Remuera. Now, with coverage extending out to valuable audiences in Auckland’s North Shore, this network offers increased net reach, frequency and contacts.  

In addition to our new North Shore digital SmartFrame portrait screen, we have installed the Westlake Girls static Portrait 8 panel, which brings the Portrait 8 network to eight sites. Also located on busy Wairau Road, this impressive static site captures the large volume of traffic heading from Takapuna to the Wairau Park shopping precinct.

The in-front, elevated positioning allows for easy viewing by passing vehicles and, as Wairau Road is one of the main arterials in Takapuna, the often-heavy congestion leads to long dwell times. Offering campaign longevity and 100% share-of-voice (due to the static format), this site is a fantastic opportunity for advertisers to build their brand and drive reach and frequency of campaign messaging.

This site joins our premium network of Portrait static sites located in Auckland’s most sought-after inner-city locations, including: Auckland CBD, Parnell, Ponsonby, Kingsland, Mt Eden and Sandringham. Now, with coverage extending out to North Shore suburbs, the net reach, frequency and contacts of the overall network have significantly increased, delivering brands high-quality reach in the most premium locations.

For more information on the network, please get in touch with your JCDecaux sales rep.