This Out-of-Home campaign promoting Kylie Skin - Kylie Jenner’s first, much-anticipated skincare product - reached audiences in more than 1,100 U.S. cities.
The targeted creative displays were splashed across more than 1,500 digital video screens in over 200 shopping centres, and on 4,300 digital roadside billboards.
Already a seasoned veteran of social media with millions of followers, Jenner’s marketing team took advantage of her profile by mixing it with programmatic Out-of-Home to get the message in front of as many customers as possible.
The Out-of-Home industry is poised for its programmatic moment as digitalised signs continue their exponential growth. JCDecaux is set to lead the way in programmatic across Australia and New Zealand with its soon to launch programmatic trading platform, called VIOOH (Viewed Impressions for Out-Of-Home). The ability to trade programmatically will help the industry grow its share of advertising revenue, and allow advertisers to have even more dynamic, personalised, real time campaigns at scale.
Read more about Kylie's recent campaign published on ADWEEK here