The festive season is here and what better way to round out 2020 than to announce the addition of not one but TWO portrait digital panels to JCDecaux’s high-impact Smartframe network.
PARK ROAD SMARTFRAME
The Park Road Smartframe is strategically located at the 4-way intersection of Khyber Pass Road, Mountain Road and Park Road in Grafton, Auckland. Highly visible due to its eye-level positioning, proximity to traffic lights, visibility from all angles and long-lead in viewing, this impressive touchpoint offers brands the ability to drive awareness and engagement among the huge volume of audiences heading towards Auckland CBD from Epsom and Newmarket.
Surrounded by several points of interest, including Les Mills Newmarket, University of Auckland Newmarket Campus, Auckland Grammar and the world-class retail precinct that is Westfield Newmarket, this panel commands attention from a broad range of valuable audience demographics.
KHYBER PASS SMARTFRAME
The Khyber Pass Smartframe is located at the busy intersection of Grafton Road and Khyber Pass Road in Grafton, Auckland. Like the Park Road Smartframe panel, this touchpoint is strategically positioned for easy viewing and long audience dwell times, with the panel placed at eye-level right next to a set of traffic lights. Offering unobstructed, long distance viewing, this high-quality touchpoint captures the huge volume of audiences heading out of Auckland CBD towards Newmarket, Grafton, the Eastern Bays and motorway on ramp.
The existing Smartframe network expertly ringfences Auckland CBD, offering coverage in Remuera, Epsom, College Hill, Kingsland and St Lukes. The addition of Khyber Pass Road and Park Road strengthen the network’s inner-city presence, increasing the reach and frequency among a valuable urban audience.
Alternatively, these two locations can be bought individually or combined with the incredibly impactful Kyber Pass Flyover digital LED, giving advertisers the opportunity to 'take-over' Khyber Pass Road and create a truly memorable connection with audiences.