New research shows that including JCDecaux Out-of-Home in a campaign drives a positive uplift on brand feeling metrics, including trust, interest, preference and consideration.
JCDecaux is excited to launch landmark research results which show that Out-of-Home positively impacts key measures of brand feeling.
JCDecaux has partnered with independent research agency FiftyFive5 to understand the effect that including JCDecaux assets in a campaign have on brand sentiment, in particular ‘brand feeling’ or sentiment metrics including Interest, Trust, Preference and Consideration. A secondary objective of the study was to examine the value of JCDecaux formats when used in partnership with other media channels.
JCDecaux Sales Director, Gary Rosewarne, and Senior Insights & Strategy Specialist, Victoria Parsons, are looking forward to taking the results out to the market in coming weeks.
This research piece follows on from the Meaningful Connections eye-tracking study that JCDecaux presented to market last year, looking at the impact panel location and orientation have on attention and brand fame, and is part of our ongoing commitment to researching answers to the industry’s big questions regarding Out-of-Home.