It’s here! Measurement tool Calibre offering weekly reach figures

Aug - 2019

 

Our industry is set to have even more calibre in Calibre as we launch weekly reach and frequency for our digital sites.

JCDecaux continues to enhance Calibre as part of our vision to develop it into a market-leading, industry-wide measurement tool.

Digital out-of-home demand is growing exponentially, and so too has the need to enhance the way we report on our digital inventory to more accurately reflect campaign parameters for our advertising partners.

As the industry leaders in out-of-home measurement, JCDecaux has worked closely with Reach Media to further refine Calibre’s audience algorithm to calculate and present weekly Reach & Frequency for digital sites.

Now Calibre’s user interface will display overall campaign reach, as well as providing a breakdown of audience by digital and static format. For campaigns using a mix of digital and static sites, results display audience reach for each format.

In addition, site cards within Calibre have been redesigned to improve the way site detail is displayed on screen.

For more information and a demonstration, please contact your JCDecaux sales representative.