We are thrilled to announce the launch of another new digital site, with the installation of MOTAT happening at the end of October. The strategic placement of this site gives advertisers the opportunity to reach the huge volume of vehicular traffic travelling towards Auckland Zoo, Pt Chevalier and Westmere to the left and Grey Lynn, Ponsonby and Auckland CBD to the right.
At 7.7m x 4.2m, this high-resolution digital screen is at eye-level to ensure easy viewing and impact drivers as they pass through the busy intersection. The effectiveness of this site is further increased due to its positioning at traffic lights, leading to a lengthy dwell time and higher level of engagement.
With over 200 meters of lead-in traffic, JCDecaux’s MOTAT site is a strong addition to any large format campaign, giving advertisers access to a wide range of audience demographics to deliver a significant campaign reach and frequency.
In addition to reaching the mass of audiences travelling on St Lukes Road and Great North Road from outer suburban areas, Western Springs, where the site is located, over-indexes against a young (People 25-39), affluent demographic. The MOTAT site gives advertisers the unique opportunity to connect with this audience, who are typically difficult to reach via other media channels due to their busy lifestyles.
The installation of the MOTAT site follows the digitisation of Wellington Central last month and continues JCDecaux’s strategy of digitising and acquiring the most impactful large format sites to create the most meaningful connections between people and brands.