Recent research has shown a massive 18% lift in Australians wanting to visit New Zealand when travel restrictions are eased*.
Australians’ interest in visiting New Zealand has skyrocketed as talk of creating a Trans-Tasman bubble looks like it could soon become a reality.
A survey of Australians’ holiday intentions, commissioned by Travel and Lifestyle communications company Anne Wild & Associates (AWA), found that a whopping 38% of Aussies nominated New Zealand as their top choice of ‘country they were most likely to visit when international travel restrictions lifted’. This is a significant increase when compared to results prior to the pandemic, which showed that 20% of Aussies wanted to travel to Oceania, which includes New Zealand*.
For many Aussies and Kiwis, the majority of 2020 has been spent in the home or restricted to the local community, that has only intensified the desire to resume travelling once restrictions ease. According to the survey, 69% of Aussie respondents hope to travel within the first six months of restrictions being lifted*.
Discussions around creating a Trans-Tasman bubble have intensified, with recent reports suggesting travel between the two countries could resume as early as September**. This represents a huge opportunity for New Zealand’s travel and tourism industry, giving it the kick start it needs to set out on the path to recovery.
As Prime Ministers Jacinda Ardern and Scott Morrison said in a joint statement: “A trans-Tasman COVID-safe travel zone would be mutually beneficial, assisting our trade and economic recovery, helping kick-start the tourism and transport sectors, enhancing sporting contacts and reuniting family and friends”^.
Australia is already New Zealand’s largest tourist market with 1.5million arrivals in 2019 (40% of all international visitors), who inject almost $2.5billion into New Zealand’s economy each year. Auckland is the top destination with 56% of Aussie travellers passing through Auckland International Airport, followed by Christchurch (17%) and Queenstown (15%)^^.
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