Global celebrations allowing brands to be contextually relevant

Jan - 2020

 

Creating contextually relevant campaigns brings advertisers a deeper engagement with their audience, increasing awareness, recall and perception. Christmas is of course the perfect time for brands to deliver campaigns that are creatively centered around the most festive time of the year. 

Below are some of our top JCDecaux picks from last year's Christmas period. 

JCDecaux Milan | Tram Special Build | Netflix Klaus TV | Netflix transformed a tram into a post office for the public to send Christmas letters to Santa Klaus (like in the Netflix movie). The 1 day campaign attracted 1281 visitors on board.
JCDecaux Milan | Tram Special Build | Netflix Klaus TV | Netflix transformed a tram into a post office for the public to send Christmas letters to Santa Klaus (like in the Netflix movie). The 1 day campaign attracted 1281 visitors on board.
JCDecaux Milan | Tram Special Build | Netflix Klaus TV | Netflix transformed a tram into a post office for the public to send Christmas letters to Santa Klaus (like in the Netflix movie). The 1 day campaign attracted 1281 visitors on board.
JCDecaux Milan | Tram Special Build | Netflix Klaus TV | Netflix transformed a tram into a post office for the public to send Christmas letters to Santa Klaus (like in the Netflix movie). The 1 day campaign attracted 1281 visitors on board.
JCDecaux | Airport Activation | Netflix Klaus TV
JCDecaux | Airport Activation | Netflix Klaus TV
JCDecaux France | Bus Shelter Special Build | Ferrero | Ferrero transformed two passenger shelters in Paris, lighting up the streets with a rear window covering to festively showcase it's Nutella and Ferrero Rocher range. 
JCDecaux France | Bus Shelter Special Build | Ferrero | Ferrero transformed two passenger shelters in Paris, lighting up the streets with a rear window covering to festively showcase it's Nutella and Ferrero Rocher range. 
JCDecaux France | Bus Shelter Special Build | Ferrero | Ferrero | Ferrero transformed two passenger shelters in Paris, lighting up the streets with a rear window covering to festively showcase it's Nutella and Ferrero Rocher range. 
JCDecaux France | Bus Shelter Special Build | Ferrero | Ferrero | Ferrero transformed two passenger shelters in Paris, lighting up the streets with a rear window covering to festively showcase it's Nutella and Ferrero Rocher range. 
JCDecaux Norway | Station Domination | Coca-Cola | Santa on sleigh with 6 reindeers hanging inside Oslo Central Station. This installation had music (coca jingle), 300sqm of banners and floor graphics with 100% SOV on the digital escalator panels.
JCDecaux Norway | Station Domination | Coca-Cola | Santa on sleigh with 6 reindeers hanging inside Oslo Central Station. This installation had music (coca jingle), 300sqm of banners and floor graphics with 100% SOV on the digital escalator panels.
JCDecaux UK | Dynamic Digital | Diageo Gordons Gin
JCDecaux UK | Dynamic Digital | Diageo Gordons Gin
JCDecaux London | Interactive Screen | Sky TV | Sky dominated two digital six sheets to display the films featured on Sky Movies over the Christmas period. The creative was a Christmas advent calendar, with each door opening each day, featuring a different movie.
JCDecaux London | Interactive Screen | Sky TV | Sky dominated two digital six sheets to display the films featured on Sky Movies over the Christmas period. The creative was a Christmas advent calendar, with each door opening each day, featuring a different movie.
JCDecaux UK | Dynamic Digital | Tesco_Rennies Retail Pharmaceutical
JCDecaux UK | Dynamic Digital | Tesco_Rennies Retail Pharmaceutical