Facebook & Out-of-Home proves a powerful combination

Oct - 2019

 

A study by Facebook IQ in August this year found that complementing Out-of-Home with a Facebook promotion can help you reach more Gen Z and Millennial consumers. In fact, 4 in 10 adults surveyed in the US say they have visited a Facebook page after seeing an Out-of-Home ad, and 25% have posted to Instagram.

Capturing Food & Beverage audiences

Facebook's study found that outdoor ads are a powerful way to influence younger audiences in food and beverage verticals.

The figures from a recent mixed-media campaign by Danone, using Out-of-Home and Facebook ads, showed an impressive 13% uptick in consumers’ likelihood to purchase their product.

Out-of-Home and Facebook for comms

Vodacom, a South African mobile communications company, took a multichannel approach to a major brand refresh, across TV, radio, Out-of-Home and multiple digital channels, including Facebook.

This multichannel approach achieved a 97% overall campaign reach.

Why is it such a powerful combination?

People are exposed to a broad range of mediums each day. Going beyond the traditional and experimenting with cross-platform media can open up new ways to connect with audiences, guide consumers towards your product, and achieve your goals.

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