The Airport Economy

A quantitative case study, produced by APN Outdoor in 2015, that explores the airport environment - defining its audience, the consumer journey and what it means for brands advertising in this domain.

With a specific focus on profiling the airport audience, taking into account their intentions and purpose for travelling, this study analyses and investigates the behavioural attributes of the entire airport experience. As well as this, the study looks into the subsequent mood and mind states associated with each stage of the journey, and examines the notice-ability, propensity to interact and category suitability of advertising in this space. The study also looks into advertising recall and overall audience perception, across advertising formats within the Airport.