Landmark research

JCDecaux Neuroscience Study

Feb - 2022

 

To better understand how JCDecaux touchpoints connect with audiences, we have partnered with Neuro-Insight to run a neuroscience study. The study analyses: 1) how JCDecaux Large Format influences future purchase behaviour for retail brands via memory encoding; and 2) how priming by Large Format influences subconscious responses to mobile advertising for retail brands. 

 

View the Neuroscience Study results here.

 

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