Landmark research

Airport audiences are back!

Sep - 2020

 

 

Key statistics

0 %

of Kiwis plan to spend more than they normally would on domestic travel in the next 12 months

Tourism New Zealand

0 %

of Kiwis plan to travel in the next 12 months.

Tourism New Zealand

0 %

of Kiwis plan to take an air travel leisure holiday over summer 20/21

JCDecaux IRIS study

0 K

Kiwis plan to take MORE air travel trips over summer 20/21

JCDecaux IRIS study

 

 

Auckland Airport has seen a huge surge in travellers, with demand for domestic travel skyrocketing as Auckland drops to level 2 restrictions once again. The NZ Herald reported: “Just hours after Prime Minister Jacinda Ardern announced Auckland would drop to alert level 2, every available seat on Air New Zealand’s Queenstown bound flights were booked out for the next week.”

Prior to Auckland’s COVID community resurgence, domestic travel had shown a rebound. Air New Zealand’s domestic flight capacity was back to 70% of pre-COVID levels with flight schedules increased earlier than expected due to overwhelming demand. This resulted in steadily increasing passenger numbers across June, July and early August:

420,000 passenger connections through JCDecaux represented airports of Auckland, Christchurch and Queenstown, during June 2020.

926,000 passenger connections through JCDecaux represented airports during July 2020.

+400 additional flights added to Air New Zealand’s flight schedule in August 2020.

Increase YoY: bookings and capacity for Queenstown increased in 2020 versus 2019. 

 

Click here to receive the full report on the recovery of airport audiences.

 

In July, Air New Zealand’s Chief Executive, Greg Foran, said: “Domestic air travel has rebounded more quickly than forecast with destinations such as Nelson, Napier, Palmerston North and Tauranga proving particularly popular from Christchurch. Queenstown was a stand-out, with more bookings and capacity than this time last year reflecting the willingness of Kiwis to fill the gap.”

While the recent cluster of cases in Auckland in mid-August impacted northern domestic travel, Aucklanders showed little concern returning to travel, booking flights as soon as restrictions eased. With international borders closed indefinitely, we expect demand for domestic travel to remain high leading into the festive season and over Summer. Many Kiwis have travel savings funds burning a hole in their pockets due to previously booked travel being cancelled or planned travel being restricted, and after extended periods of minimal movement people are eager to take a break and get away. A recent study conducted by Tourism New Zealand shows that many Kiwis plan to travel in the next 12 months, spending more money domestically than they normally would:

43% of Kiwis plan to spend more than they normally would on domestic travel in the next 12 months.

64% plan to travel in the next 12 months.

 

JCDecaux New Zealand’s market leading airport portfolio offers brands access to three of New Zealand’s busiest airports, Auckland, Christchurch and Queenstown. Our network of high-quality, strategically positioned touchpoints are designed to have impact at every step of the traveller journey, delivering unrivalled audience exposure and unique advertiser benefits including:

Reach: opportunity to connect with a huge volume of Kiwis.

Access to affluent audiences: who have a higher propensity to spend and who are difficult to reach via other advertising channels.

Primed to spend: impact audiences when they are in ‘holiday mode’ and ready to spend.

Leverage prestige perceptions: Airport environments make brands appear more luxurious, important and credible.

Dwell time: audiences have a moment of down time between arriving at the airport and their flight departing and are therefore more receptive to advertising.

 

Click here to receive the full report on the recovery of airport audiences.

Sources: Tourism NZ; NZ Herald; NZ Herald

Ready to reach affluent airport audiences?

Contact us today to find out how we can amplify your next campaign.

Contact Us