Headline Series

Contextual Out-of-Home

Sep - 2021

Advancements in digital technology has led to more relevant and engaging campaign activations, ultimately delivering more meaningful connections between brands and consumers. Advertising messaging that is relevant to the moment or location, not only increases audience engagement, it is also proven to improve campaign effectiveness. In this presentation we showcase local and global examples of best in class contextual advertising. 

 

View the full JCDecaux 'Best in class contextual Out-of-Home' presentation here.