Headline Series

Airport Effectiveness

Oct - 2021

JCDecaux Airport is an effective channel to reach and influence consumers. To demonstrate the true strategic value of the airport environment, JCDecaux partnered with four brands across the telecommunications, financial services, automotive and insurance categories, to gain insights into how airport campaigns influence consumers. Findings show that airport advertising positively impacts key brand health metrics that impact purchase decisions.

 

View the full JCDecaux 'Airport Effectiveness' presentation here.