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The Frame

Keeping you up-to-date with all things Out-of-Home with thought provoking and inspiring industry snapshots from New Zealand and around the world.

Mar - 17 - 2020
WorkinProgress uses large format to bring education to the streets

Innovative campaign broadcasts 7-word lessons across large format screens to teach and engage children as they learn from home.

WorkinProgress uses large format to bring education to the streets
Education
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Jun - 12 - 2020
Advertising in a recession - Lessons from the Godfather of advertising effectiveness

Renowned marketing guru and the ‘Godfather of effectiveness’ Peter Field discusses the key learnings from his recent report Advertising in Recession – Long, Short or Dark?

Advertising in a recession - Lessons from the Godfather of advertising effectiveness
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Jun - 11 - 2020
Haere mai! The Trans-Tasman bubble has Aussies excited about holidaying in New Zealand

Recent research has shown a massive 18% lift in Australians wanting to visit New Zealand when travel restrictions are eased.

Haere mai! The Trans-Tasman bubble has Aussies excited about holidaying in New Zealand
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Mar - 17 - 2020
Shop till you drop: Newmarket sees consumer spend reach new highs

Spend in the Newmarket retail precinct increased by 43%, to almost $198m, in the December 2019 quarter, largely driven by the redeveloped Westfield retail and lifestyle centre.

Shop till you drop: Newmarket sees consumer spend reach new highs
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Mar - 17 - 2020
JCDecaux proves its brand building strengths in research study

New research shows that including JCDecaux Out-of-Home in a campaign drives a positive uplift on brand feeling metrics, including trust, interest, preference and consideration.

JCDecaux proves its brand building strengths in research study
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Mar - 17 - 2020
What's trending this month: Spaces for Good

SPACES FOR GOOD – TREND OF THE MONTH

What's trending this month: Spaces for Good
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Mar - 18 - 2020
'Cracked' billboards promote free screen replacement

Mobile brand O2 dialled in plenty of attention when it placed  'broken billboards' across the UK to create buzz around its offer of free screen replacement on new phones.

'Cracked' billboards promote free screen replacement
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Feb - 19 - 2020
New site addition to the SmartFrame Portrait Network

We are excited to announce the launch of our new SmartFrame digital portrait screen, bringing our SmartFrame network to six panels and extending the network’s coverage out to the North Shore.

New site addition to the SmartFrame Portrait Network
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Feb - 19 - 2020
What's trending this month: Brand Irreverence

BRAND IRREVERENCE – TREND OF THE MONTH

What's trending this month: Brand Irreverence
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Feb - 19 - 2020
Planning platform Calibre releases new enhancements

In what is set to become the industry standard for Out-Of-Home planning in New Zealand, we have announced a number of incredible updates to Calibre to help with making the planning process easier.

Planning platform Calibre releases new enhancements
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Feb - 19 - 2020
Vodafone deliver dynamic and bold message

To promote the launch of its 5G Network, Vodafone smartly leveraged the creative flexibility of digital to build relevance and call to action with the local community by specifically referencing the suburb whereby the Large Format was located.

Vodafone deliver dynamic and bold message
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Feb - 19 - 2020
BBC’s Dracula Comes to Life

To showcase the incredible creative opportunities of Out-of-Home, the BBC has created a gothic masterpiece to mark the arrival of Dracula. This campaign sees Dracula emerge as a haunting silhouette as the sun goes down.

BBC’s Dracula Comes to Life
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Jan - 14 - 2020
2019 wrap-up: JCDecaux NZ adds 10 new digital sites!

Our ongoing strategy to digitise our most impactful advertising sites moved rapidly ahead in 2019, with 10 key sites added to our digital portfolio.

2019 wrap-up: JCDecaux NZ adds 10 new digital sites!
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Jan - 14 - 2020
JCDecaux now offering digital network as individual sites

To start the year with a bang, JCDecaux’s digital network, which previously contained 10 high-impact digital sites across Auckland, Hamilton, Mt Maunganui, Wellington, Christchurch and Dunedin, will now be offered as individual sites.

JCDecaux now offering digital network as individual sites
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Jan - 14 - 2020
Global celebrations allowing brands to be contextually relevant

Creating contextually relevant campaigns brings advertisers a deeper engagement with their audience, increasing awareness, recall and perception.

Global celebrations allowing brands to be contextually relevant
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Jan - 14 - 2020
JCDecaux and Movember partner in unique Out-of-Home activation

Hundreds of blokes sporting Movember mos celebrated the end of a long mo-growing month by testing a unique Out-of-Home digital activation by JCDecaux, the “Show Us Your Mo” facial scanner in Sydney last year.

JCDecaux and Movember partner in unique Out-of-Home activation
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Jan - 14 - 2020
Study shows digital outdoor sites boost ‘memory encoding’

Out-of-Home advertising has the power to capture our attention and make us think, feel and engage with brands, but what exactly is its role in driving purchase behaviour? Recent neuroscientific research conducted in the UK may have the answer.

Study shows digital outdoor sites boost ‘memory encoding’
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Nov - 13 - 2019
NZ firefighters say, ‘Thank you, Auckland’.

After battling a four-day blaze in the heart of Auckland, firefighters thanked the community for its support in the biggest way possible – with a billboard!

NZ firefighters say, ‘Thank you, Auckland’.
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Nov - 13 - 2019
American tourist dollars are set to land in NZ!

In a world first, Twitter is celebrating cultural moments on the big Piccadilly screen.

American tourist dollars are set to land in NZ!
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Aug - 08 - 2019
Optimising the targeting and relevance of digital campaigns

While Out-of-Home is a mass media by excellence, the increasing popularity of digital out-of-home has added several targeting possibilities through dynamic campaigns.

Optimising the targeting and relevance of digital campaigns
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Nov - 13 - 2019
Twitter twinkles in the Piccadilly light

In a world first, Twitter is celebrating cultural moments on the big Piccadilly screen.

Twitter twinkles in the Piccadilly light
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Nov - 13 - 2019
The two-screen future has arrived

Digital Out-of-Home and smartphones are working together to take the UK branding scene by storm.

The two-screen future has arrived
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Oct - 04 - 2019
Impactful, solus and unmissable!

JCDecaux New Zealand maintains it premium Digital Out-of-Home portfolio with the launching of MOTAT! Targeting Auckland’s hard to Reach western inner city suburbs of Point Chevalier and Grey Lynn. This site is impactful , solus and unmissable!

Impactful, solus and unmissable!
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Oct - 04 - 2019
Facebook & Out-of-Home proves a powerful combination

Multi-channel advertising is a powerful tool for increasing audience reach. A recent study shows that combining Facebook and Out-of-Home can help you engage younger audiences like never before.

Facebook & Out-of-Home proves a powerful combination
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Oct - 10 - 2019
Why the media needs to remember effectiveness trumps efficiency

Integrity is the basis of a great agency/client relationship. But when agencies choose efficiency as the benchmark for success, things can go awry.

Why the media needs to remember effectiveness trumps efficiency
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Oct - 09 - 2019
Kylie Jenner's latest billboard campaign shows the power of programmatic

Kylie Jenner’s face - seductive, glowing and larger than life, is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift.

Kylie Jenner's latest billboard campaign shows the power of programmatic
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Sep - 02 - 2019
Think bigger in Wellington

New Zealand’s largest digital roadside billboard is being installed and taking bookings. That’s 140 square metres of prime Out-of-Home space, ready to give your brand its place in the sun.

Think bigger in Wellington
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Sep - 02 - 2019
The winning combination of Netflix and JCDecaux

Food is universal. When Netflix wanted to take the world on a tour of gastronomic exploration, it turned to JCDecaux to make it happen.

The winning combination of Netflix and JCDecaux
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Sep - 02 - 2019
Coca-Cola thinks big to encourage recycling

The environment has everyone talking. It’s also a key consumer influencer when it comes to choosing a brand or product – and Coca-Cola is right behind it. This month, the company took out our ‘Best in Class’ campaign for using large-format billboards to encourage recycling.

Coca-Cola thinks big to encourage recycling
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Sep - 02 - 2019
Billboards are blitzing the entertainment world

Move over Hollywood Academy, billboards are the big winners in the star-struck world of Los Angeles.

Billboards are blitzing the entertainment world
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Sep - 02 - 2019
Create Advertising Magic

Want to get people's attention? Get creative! In this article we give you tips to make your Out-of-Home message sing: branding, ubiquity and scale, less is more, and audience involvement.

Create Advertising Magic
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Sep - 02 - 2019
Wrap your mind around the power of 7

Want to make the most of every single day in seven simple steps? It’s easier than you might think.

Wrap your mind around the power of 7
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Aug - 08 - 2019
Large format wins the Outdoor Grand Prix at Cannes

In our search for the best global out-of-home activation this month, we couldn’t go past Nike’s “Dream Crazy” campaign - the 2019 Outdoor Grand Prix winner at Cannes. Anne-Christine Diaz’s article for Ad Age and George Wyndham’s piece for Contagious expertly summarise why this simple execution is so powerful.

Large format wins the Outdoor Grand Prix at Cannes
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Aug - 08 - 2019
It’s here! Measurement tool Calibre offering weekly reach figures

Our industry is set to have even more calibre in Calibre as we launch weekly reach and frequency for our digital sites. Digital out-of-home demand is growing exponentially, and so too has the need to enhance the way we report on our digital inventory to more accurately reflect campaign parameters for our advertising partners.

It’s here! Measurement tool Calibre offering weekly reach figures
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Aug - 08 - 2019
EFFECTIVENESS VS EFFICIENCY

Don’t get caught up in that efficiency buzzword to measure effectiveness because it’s actually that effectiveness word you should be focusing on according to a strategy guru.

EFFECTIVENESS VS EFFICIENCY
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Aug - 08 - 2019
New Zealand's largest spending tourism market by 2024

High spending Chinese tourists continue to choose New Zealand as their preferred travel destination, with visitor numbers increasing by 96%, to almost 461,000, in the past 5 years.

New Zealand's largest spending tourism market by 2024
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Jan - 01 - 0001
Research

Proprietary, ground breaking research studies uncovering the strengths of our channel through the most robust insights available.

Research
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