IRIS Research for Effectiveness | JCDecaux New Zealand

Research for measures of campaign and creative effectiveness.

IRIS, powered by Pureprofile, offers clients access to 50,000 panel members through targeted, incentivised surveys.

Need answers to questions, quickly? Ask Iris

Test key brand metrics, brand awareness, how your brand performs against competitors

Ad recall, format attribution, campaign impact

Ad recall, format attribution, campaign impact

Find out more

Get in touch to find out how IRIS can help with your next campaign