Calibre

The ultimate audience measurement system

Built by APN Outdoor in conjunction with data scientists from Reach media, Calibre is a powerful audience measurement and channel optimisation tool. With a seamless user experience and over one billion data points, Calibre provides;

 

Measurements

Reach and frequency measures.

Insights

Rich behavioural and demographic audience insights.

Planning

A planning tool allowing you to identify optimal sites for your target audience.

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