Built in conjunction with data scientists from Reach media, Calibre is a powerful audience measurement and channel optimisation tool. With a seamless user experience and over one billion data points, Calibre provides reach and frequency measures, rich behavioral and demographic audience insights and allows clients to identify optimal sites for their target audiences.Calibre Website
Partnering with global media, data and insights company Pureprofile, JCDecaux IRIS offers clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness.Find out more
Working with the most reputable research partners to unveil robust insight into a variety of subjects. From the effect of movement on brain function to GPS tracking, our bespoke proprietary research pieces are an investment into a deeper audience understanding to help produce smarter solutions.
22,000 respondents helping brands better understand consumer behaviour, attitudes, brand perceptions and media and consumption habits.
A powerful planning platform, JCDecaux ORBIT fuses industry data into a single visualisation data ecosystem. Advertisers can optimise and create bespoke networks based on proximity, target audience, drive-time and simulate customer exposure within retail trade areas.
JCDecaux OPTIX is a ground-breaking digital tool to enhance the effectiveness of Out-of-Home creative. Informed by data and deep machine learning technologies, OPTIX produces a saliency heatmap on creative, highlighting the elements that are driving the most audience engagement and viewer attention. Results give advertisers the opportunity to make improvements to ensure more effective branding or a stronger call to action.